ExxonKnews
October 28, 2024
As I was writing about the first local government to sue a gas utility for climate deception, I received a message in my LinkedIn inbox from another major power provider — Southern Company, a utility holding company heavily invested in gas throughout the South.
The message promised “exclusive insights” about the clean energy transition, and it took me to a page titled “Why Net Zero isn’t Zero-Sum” on the website of The Atlantic, the Pulitzer Prize-winning magazine. Southern Company partnered with Atlantic Insights, the marketing research team at The Atlantic, for a downloadable “white paper” that quotes anonymous corporate executives, board members, and public sector leaders on their views about the energy transition. The paper argues that the lack of progress in addressing climate change can be attributed to “misalignment” between the public and private sectors, who “often point fingers at each other.” It promotes collaboration between governments and companies, who can work together to develop clean energy sources.
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